Thomas W. Hodgkinson

How to Be Cool: The 150 Essential Idols, Ideals and Other Cool S***

by Thomas W Hodgkinson
Icon Books, May 2017

Cool can’t be taught. Or can it?

This sleek entertaining book reveals the Nine Defining Qualities of Cool, before taking you on a tour of the 75 ‘Idols’ of coolness (from William Blake to Kate Moss, via Marlon Brando and Lou Reed) and then of its 50 essential ‘Ideas and Ideals’ (including drugs, Buddhism, base jumping, irony, and so on). A slim final section—‘The Real Deal’—presents the author’s own personal, often surprising selection of what he sees as the 25 coolest things on the planet.

Guaranteed to make you at least 50% cooler or your money back.